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Dec 9, 2019

Today we’re visiting with Liza Lubell, owner of Peartree and Garbage Goddess based in the NYC area to discuss:

  • how a gap-year job in a flower shop turned into a 14 year career (so far!) in the floral industry
  • her diversified business model which provides flowers for private homes, editorial work, weddings, special...

Nov 25, 2019

Today we’re visiting with Lorna Stuart Trainor, owner of A Room in Bloom located in Athlone, Ireland to discuss:

  • her winding career path from archaeology to floristry
  • how she decided it was time to take a leap and open her own retail flower shop
  • the loneliness of being a business owner and how she has overcome it
  • the...

Nov 11, 2019

Today we’re visiting with Rosbie Morton, founder/owner of The Real Flower Company located in Hampshire, England to discuss:

  • how her perplexity over the lack of scented roses propelled her to find and grow varieties with scent
  • the growth and diversity of her business over the years
  • how she increased stem length while...

Oct 21, 2019

Today we’re visiting with Parie Donaldson, owner of Parie Designs (Amarillo, Texas), cancer survivor, and Details Flowers virtual designer to discuss:

  • her transition from a retail shop to an events-only studio
  • how she’s dealt with setbacks and diversions in business
  • how her breast cancer diagnosis affected her...

Oct 7, 2019

Today we’re visiting with Lindsay Diminick, owner of Yellow Twist Floral Design in Portland, Maine and cancer survivor/emergency plan educator to discuss:

  • her roundabout academic and career journey which circled back to the love of floral design she'd had since she was a teen
  • the gift of moving and getting to restart...