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May 20, 2020


Alison Ellis | Real Flower Business

TOPIC: Social Media Mindset

Alison Ellis of Real Flower Business surprised me when we sat down for a visit. Instead of me asking her a question, she turned the tables and asked me a question she'd received recently from one of her followers! She asked: "Do you have any tips around mindset for showing up on social media even though you'd rather completely ignore it all together?" We had a lot of fun exploring the question together (and I hope we gave her follower some food for thought).

A few of the ideas we kicked around during our visit:

  • Posting content on social media is a great way to drive traffic to your business website
  • Closely following your gut on when and how to post can produce organic growth
  • Consistency will help grow a business (the growth may be slow and steady, so be patient)
  • Social media is simply another tool to get the word out about your business and connect with others
  • Social media can lead to long lasting relationships with industry peers who live in other parts of the world
  • Setting boundaries on time spent on social media is crucial to maintaining balance
  • We don't have to like every aspect of social media to use it to the advantage of our business
  • Don't get caught up in what you feel you have to do on social media - you are in control!
  • Having a business website is crucial (especially in the event that a social media account is hacked or the platform goes away)
  • While scheduling posts ahead of time is efficient, some business owners may prefer to post in "real" time
  • Practice leads to progress (posts and schedules don't have to be perfect from the start to lead to results)
  • Leading with authenticity is the name of the game

Mentioned in BB+ Episode 7: 

Podcast Host: Amy McGee (Botanical Brouhaha)

Sound Engineer: Joel McGee

Original Music: Landon McGee

How to Connect with Botanical Brouhaha: