Jun 3, 2020
Joseph Massie | Joseph Massie Flowers + Joseph Massie at the UK School of Floristry
When the COVID-19 pandemic shut down his city, Joseph Massie got to work figuring out how to handle the sudden halt of business cash flow due to wedding postponements, class cancellations, and budget restraints on commissioned work. Because he envisions his business being around for years to come, Joseph knew he had to play the long game and make decisions based on building the long-term relationships he'll need to sustain his business post-pandemic. He shares two important skills he's learned while trying to find the opportunities in what he calls his "blank slate moment" when business as he once knew it all changed.
Podcast Host: Amy McGee (Botanical Brouhaha)
BB Podcast Sound Engineer: Joel McGee
Music Written & Performed by: Landon McGee