May 24, 2020
Today we’re visiting with Mattie Bush, owner of Amelia's Flower Truck & Amelia's Flowers located in Nashville, Tennessee to discuss:
- How she dreamed up and executed the flower truck concept without a background in the floral industry
- How she scaled her business quickly to include 3 trucks
- Why she decided to add retail shops to her business model
- The challenges of selling flowers from a mobile truck
- Details on sourcing her flower trucks and the accessories she needed to complete the flower truck concept
- The story behind the names of her trucks...Amelia "Amy", Rory, and Melody
- Why she's chosen not to include wedding/event florals in Amelia's business model (with a few exceptions...for now)
- The merchandise and flower options offered by Amelia's Flowers
- The process of shifting to flower deliveries during the pandemic
- How she sources the flowers she sells from the flower bars on the trucks and in the shops
- The challenges of growing quickly and finding community in a unique niche
- Her dreams for the future of Amelia's Flowers
LINKS MENTIONED IN EPISODE 62:
- Flower Confidential by Amy Stewart
- 1767 Designs
- "I'm Not a Florist" by Mattie Bush
- Charlotte's Florals
SEE MORE OF AMELIA'S FLOWER TRUCK HERE:
Website | Instagram | Facebook | Pinterest
SEE MORE OF AMELIA'S FLOWER SHOPS HERE:
Today’s episode is brought to you by:
REAL FLOWER BUSINESS
Click here to learn more about online business courses and free training for florists including Flower Math: The Florist's Guide To Pricing & Profitability, and Wedding Templates to help you streamline your proposal process and help clients book more quickly.
How to Connect with Botanical Brouhaha:
Host: Amy McGee (Botanical Brouhaha)
BB Podcast Sound Engineer: Landon McGee