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May 19, 2019

Today we’re visiting with Nicole Rossi, owner of Texture Florals in Philadelphia, Pennsylvania to discuss:

  • her unconventional transition from architecture to floral design
  • creating a CSA (Community Supported Agriculture), the pros and cons, and what eventually led her to change the direction of her business
  • the experience that sparked her interest in wedding and event flowers
  • the event that ended up being the push she needed to start her own business
  • her unique studio environment
  • a new project she’s recently launched
  • the logistics behind her editorial work
  • the administrative changes she’s currently making
  • some of the hurdles she’s faced during her quickly-growing flower career
  • the supportive flower community in Philadelphia and how they have embraced her
  • the importance of designers communicating on pricing for the good of the industry as a whole

How to Connect with Botanical Brouhaha:

Links mentioned in this episode: 

Today’s episode is brought to you by Real Flower Business

Click here for more info on Alison Ellis’s email, proposal, contract, and work flow templates or visit the Real Flower Business website here.


Guest Co-Host: Robby Lozano | Ten23 Photography

BB Podcast Sound Engineer: Landon McGee