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Dec 9, 2019

Today we’re visiting with Liza Lubell, owner of Peartree and Garbage Goddess based in the NYC area to discuss:

  • how a gap-year job in a flower shop turned into a 14 year career (so far!) in the floral industry
  • her diversified business model which provides flowers for private homes, editorial work, weddings, special events, and corporate clients
  • the seed of an idea for Garbage Goddess that began in her flower business, Peartree, and grew into an additional business as other floral designers inquired about her services
  • the process of recycling post-event flowers and supplies
  • the fee structure for Garbage Goddess services
  • partnerships between Garbage Goddess and artists who create art with post-event flowers
  • her annual pilgrimage/retreat to Costa Rica
  • environmental-friendly installations
  • how she measures success

Links mentioned in Episode Fifty-Two:

See more of Liza’s work here:

Peartree:     Website | Instagram | Facebook 

Garbage Goddess:   Instagram


Co-Hosts: Amy McGee (Botanical Brouhaha) & Maggie Bailey (Bramble & Bee)

BB Podcast Sound Engineer: Landon McGee

How to Connect with Botanical Brouhaha: