Feb 4, 2018
Today we’re sitting down with Laetitia Mayor, owner of Florésie based in Blanzy-lès-Fismes in Northern France to discuss:
- her path from being an engineer in Switzerland to being a floral designer in a quaint french municipality of 100+ inhabitants
- how blogging helped get her business off the ground
- the important role workshops have played in her growth as a designer
- the advantages her engineering background brings to her wedding/event business
- her main marketing tool
- Instagram strategies that have worked for her and helped build her business significantly in just 5 years
- the value she finds in creating editorial work
- how her personal garden functions as a resource for her floral design business
- why she chose to open a private studio rather than a flower shop
- the need that led her to begin teaching professionals
- how she found a niche designing flowers for destination weddings
- the story behind her creative retreats in the French countryside
Links mentioned in this episode:
- Mandy Scott
- Sinclair & Moore
- MacGyver
- Alicia Rico – Bows and Arrows
- The Secret Garden Creative Retreat
- Chikae O.H.
- Sarah Winward – Honey of a Thousand Flowers
- Saipua
- Ariella Chezar
-
Quite Possibly The Best Flower Story Ever – seriously, you’ve got to read this story!