Preview Mode Links will not work in preview mode

Dec 9, 2019

Today we’re visiting with Liza Lubell, owner of Peartree and Garbage Goddess based in the NYC area to discuss:

  • how a gap-year job in a flower shop turned into a 14 year career (so far!) in the floral industry
  • her diversified business model which provides flowers for private homes, editorial work, weddings, special...


Nov 25, 2019

Today we’re visiting with Lorna Stuart Trainor, owner of A Room in Bloom located in Athlone, Ireland to discuss:

  • her winding career path from archaeology to floristry
  • how she decided it was time to take a leap and open her own retail flower shop
  • the loneliness of being a business owner and how she has overcome it
  • the...


Nov 11, 2019

Today we’re visiting with Rosbie Morton, founder/owner of The Real Flower Company located in Hampshire, England to discuss:

  • how her perplexity over the lack of scented roses propelled her to find and grow varieties with scent
  • the growth and diversity of her business over the years
  • how she increased stem length while...


Oct 21, 2019

Today we’re visiting with Parie Donaldson, owner of Parie Designs (Amarillo, Texas), cancer survivor, and Details Flowers virtual designer to discuss:

  • her transition from a retail shop to an events-only studio
  • how she’s dealt with setbacks and diversions in business
  • how her breast cancer diagnosis affected her...


Oct 7, 2019

Today we’re visiting with Lindsay Diminick, owner of Yellow Twist Floral Design in Portland, Maine and cancer survivor/emergency plan educator to discuss:

  • her roundabout academic and career journey which circled back to the love of floral design she'd had since she was a teen
  • the gift of moving and getting to restart...