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Mar 28, 2021

TODAY’S GUEST: Deanna Kitchen

TOPIC: Growing Kindness Project

The Growing Kindness Project started when Deanna Kitchen, an aspiring flower farmer, accidentally planted more dahlias than she could market. Together with her family, she started delivering flowers throughout her community, sharing flowers at bus...


Mar 22, 2021

Today we’re visiting with Joey Azout of Alexandra Farms (Bogotá, Colombia) to chat about:

  • how he managed to start a successful garden rose farm
  • why he chose to grow garden roses in spite of the challenges
  • the two biggest challenges he experiences with garden roses
  • tips for conditioning garden roses (very...


Mar 8, 2021

Today we’re visiting with Susan Stremlau, owner of Marion Moss Floral Design in Petaluma, California to chat about:

  • growing a flower business from a side gig to a full-time career
  • the catalyst behind her decision to make a business & lifestyle change
  • rebranding
  • working closely with a boutique hotel
  • identifying her...