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Feb 28, 2022

Today we’re visiting with Sarah Shell, owner of Fern Studio Flowers in Columbia, South Carolina.  Join us as we talk with Hannah about:

  • her "tiny career detour as a lawyer" and how she found her way back to flowers
  • finding the education she needed to learn floral design techniques
  • why she added a retail shop to her existing wedding/event business
  • opening a retail shop during a pandemic
  • building a team while allowing each employee to work within their strengths
  • the importance of having a business coach
  • utilizing interns in a flower business
  • planning, pricing, and hosting workshops for her community
  • finding work/life balance in the wedding industry
  • the lesson she learned from having children while running Fern
  • serving her local community through the Fern retail shop


This episode of the Botanical Brouhaha Podcast is brought to you by:


A curated collection of floral resources you can trust.  Click here to learn more.

Co-Hosts: Amy McGee (Botanical Brouhaha) and Maggie Bailey (Bramble & Bee)

BB Podcast Sound Engineer: Grayson McGee

Music & Voiceovers: Landon McGee