Oct 29, 2018
Today we’re sitting down with Janelle Wylie, owner of Lavenders Flowers & Tono + Co in Santa Ana, California, to discuss:
- how she transitioned her career path from speech pathology to floral design
- the impact Larry from Craig’s List has had on her career
- why and how she rebranded Lavenders Flowers
- how her degree in studio art taught her resourcefulness and helped her build a network of artistic colleagues
- her Bohemian lifestyle while going to college and running a business during the early years
- her unusual college graduation day
- why she likens the floral industry to an accordion
- her uniquely qualified team
- the importance of having a business-minded team member to counterbalance the artistic approach of a designer
- how she keeps her team inspired
- how she learned to dye silk
- how she keeps up with inventory
- her interest in the psychology of color
Links mentioned in this episode:
- Utterly Engaged
- Jacquard Dye – Michaels
- Shopify
- Kate Holt | Flower Wild
- Accademia Di Belle Arti | Florence, Italy