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Nov 25, 2019

Today we’re visiting with Lorna Stuart Trainor, owner of A Room in Bloom located in Athlone, Ireland to discuss:

  • her winding career path from archaeology to floristry
  • how she decided it was time to take a leap and open her own retail flower shop
  • the loneliness of being a business owner and how she has overcome it
  • the conversation which led her to rethink her business model
  • her transition from retail florist to by-appointment only event florist
  • customer reactions to her business model shift
  • the value of both hiring freelancers and working as a freelancer
  • handling the expectations of clients
  • the special bond she's created with two of her industry peers, Jenny and Sylvia
  • the weekend she won two awards for her wedding florals and...Rugby Player of the Year!

Links mentioned in Episode Fifty-One:

See more of Lorna's work here:

Website | Instagram | Facebook  | Pinterest Twitter


Today’s episode is brought to you by:

Greenleaf Wholesale

Keeping Florists Blooming Since 1950 - 'When you Succeed, We Succeed.'


  • The Greenleaf shipping division and knowledgeable sales reps make it possible to experience Greenleaf flowers even if you aren’t close to a physical location. Click here to follow Greenleaf on Instagram. Click here to sign up and become a Greenleaf customer


Co-Hosts: Amy McGee (Botanical Brouhaha) & Maggie Bailey (Bramble & Bee)

BB Podcast Sound Engineer: Landon McGee


How to Connect with Botanical Brouhaha: