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Apr 13, 2020

Today we’re visiting with Ellen Frost, owner of  Local Color Flowers in Baltimore, Maryland to discuss:

  • how she's able to source local flowers for her business year round
  • her unique business model which includes weddings, weekly orders, book clubs, open studio nights, and more
  • the Bloom Battle and Flower Trivia Nights hosted by Local Color Flowers
  • the structure of her team
  • how she transitioned from being in a business partnership to being a sole proprietor (and later, how she brought her husband on board full-time)
  • how she's worked with local growers to establish winter crop availability
  • the logistics of sourcing locally
  • how she educates her customers about the cost of locally sourced flowers
  • how she insures her wedding clients are a good fit for her business model
  • the classes she offers to her community
  • offering the Local Color Flowers space for rent to the public
  • how she addresses sustainability in her business
  • the ordering challenges involved in sourcing locally
  • how she finds time to get away and travel with her husband each year

LINKS MENTIONED IN EPISODE 59:

SEE MORE OF LOCAL COLOR FLOWERS HERE:

    Website InstagramFacebook | You Tube | Pinterest

Today’s episode is brought to you by:

Botanical Brouhaha

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Co-Hosts: Amy McGee (Botanical Brouhaha) & Maggie Bailey (Bramble & Bee)

BB Podcast Sound Engineer: Landon McGee