Oct 23, 2017
Today we’re sitting down with Holly Chapple, owner of Holly Chapple Flowers in Leesburg, Virginia to discuss:
- the man who taught her to design and modeled for her a strong work ethic
- her thoughts on transitioning with age while staying relevant in the industry she loves
- her blog, The Full Bouquet, which provides a peek into the day-to-day operation of her business and serves as a journal for her thoughts pertaining to the floral industry
- the crucial role Evan (@marriedtoflowers) Chapple plays in the success of the HCF brand
- why she would like to see the floral industry agree on some industry standards and what she plans to do to facilitate the process
- the people who inspire her and push her to continue learning and evolving
- the impact the ‘Hollyish’ chicken wire egg has had on her business and the feedback she’s received from other designers
Links mentioned in this episode:
- Gregor Lersch
- Hitomi Gilliam
- AIFD (American Institute of Floral Designers) | a non-profit organization dedicated to promoting the art of floral design as a professional career through educational programs and symposiums.
- ADAC | a one-stop shopping resource for interior designers, architects, specifiers, and builders
- Chapel Designers | an international collective of wedding and event floral designers
- Beatrix Ost
- David Austin roses
- Erin Benzakein | Floret Flower Farm
- Chapel Designers Flora & Fauna Fashion Show