Apr 25, 2022
Today we’re visiting with floral designer Sophie Felts, owner of Sophie Felts Floral Design which services the Washington DC area. Join us as we talk with Sophie about:
- Building a flower business from the ground up with a business degree and a passion for flowers
- Starting and running a business with small children
- The framework she used to create a great team structure
- How she defines 'freelancers' and the role they play in her business
- The annual Freelancer Workshop she founded
- Building a business model that allows the business owner some weekends off while the company is still producing events
- Building strong productive relationships with wedding planners
- Honoring the responsibility she feels to support the community in which she lives & runs her business
- Building a positive and supportive team culture
- Dealing with staffing shortages, turnover, job benefits as a small business
- The importance of having consistent team meetings
- Treating company values as a living document and updating it regularly
- Giving back to her community through a Flower Drive
- Adding a professional video to her website to connect with potential clients
LINKS MENTIONED IN EPISODE 96:
- Ariella Chezar | Ariella Chezar Design
- Erin Benzakein | Floret
- Kelly Perry | Team Flower
- Sue Prutting | White Magnolia
- Amy Balsters | The Floral Coach
- Greater Washington Community Foundation
- Veronica Rogers
FOLLOW SOPHIE FELTS FLORAL DESIGN:
Today's Episode is brought to you by:
Madrid Flower School
Want to study floral design in Europe? Madrid Flower School offers contemporary and traditional styles and techniques with 10 instructors. Check out the professional program which also includes photography, styling, and business essentials. Offered in both Spanish and English.
Co-Hosts: Amy McGee (Botanical Brouhaha) and Maggie Bailey (Bramble & Bee)
BB Podcast Sound Engineer: Grayson McGee
Music & Voiceovers: Landon McGee